Speaker
Flint McGlaughlin
Cost
FREE
Masterclass
Thursday, February 18th, 2pm to 3:30pm ET

Limited seats available to ensure every attendant gets an opportunity to fully participate in the hackathon

The AI Executive Lab is a hands-on, evidence-driven environment where law firm leaders can safely prototype an AI-driven flow to capture leads, qualify matters, and schedule consults automatically—while keeping the human team focused on high-value work.


In this 90-minute session, you will:
AI FOR THE LAW FIRM

Capture, Qualify, and Schedule Consults 24/7—Without Tying Up Your Office.

Growth in the AI revolution will not come from billing more hours — it will come from building a consult-intake system that captures and converts demand 24/7 without tying up your office.

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See what’s working now

Review live case studies showing how firms are using AI to respond instantly, route the right prospects, and book consults around the clock.

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Measure what matters

Learn which intake and scheduling metrics tie directly to revenue outcomes—so you can track pipeline quality, not “AI efficiency” hype.

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Pilot a new model

Participate in a guided experiment where you draft your firm’s 24/7 capture → qualify → schedule workflow, including the human handoff points that protect quality and control.

This is not just an event—it is part of a larger research project into how professional services can deliver faster, more consistent client intake with less operational drag. Each participant contributes to and benefits from a shared body of discovery.

MEET THE SPEAKER

Flint McGlaughlin

Flint McGlaughlin is the founder of MECLABS, the world's first independent research institution focused on offer response optimization. His work has led to many discoveries regarding the philosophy of human choice, experimental design, and the cognitive psychology of conversion. 

He has conducted large-scale research projects with companies such as The New York Times, Google, Bank of America, Verizon, Wells Fargo, and Royal Bank of Canada

He has lectured at major universities around the world including New York University, Columbia University, Harvard University, and he has delivered keynote addresses for companies such as Cisco, Microsoft, and Google.

McGlaughlin also served as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.

What You'll Learn

How law firms are using AI agents to capture, qualify, and schedule consults 24/7—without tying up staff

Which metrics actually track consult pipeline performance (and which to ignore)
A guided framework to prototype your firm’s AI-enabled intake and scheduling flow
Evidence from the MECLABS Conversion Methodology applied to law firm lead capture and intake
Insights published in the MeclabsAI Guild and MarketingSherpa community
Why This Session Matters

Capturing demand after hours while protecting staff focus during business hours

Improving consult quality through consistent qualification and routing
Reducing missed opportunities caused by delays, voicemail, and back-and-forth scheduling
Positioning your firm to win more of the right cases—not just field more inquiries
For decades, growth in law has been constrained by response time, intake capacity, and scheduling friction. AI is accelerating a shift toward always-on, structured intake that improves both speed and fit.

See how this much work is possible

Get $16,000 worth of work in 90 minutes

Each of these case studies are based on scientific experiments conducted with Industry standard protocols. They are historic case studies and cannot be construed as a promise of future results.


See how this much work is possible

Get $16,000 worth of work in 90 minutes

Each of these case studies are based on scientific experiments conducted with Industry standard protocols. They are historic case studies and cannot be construed as a promise of future results.

Bonus: Shared Research & Certification

All participants gain access to published findings from the ongoing MeclabsAI Guild research project and the opportunity to earn an AI Executive Lab Certificate — a forward-looking credential signaling innovation in professional services.

We are limiting this class to 50 Executives so we can keep it “hands-on” (we had over 1700 register for a previous session).

Register Now – Space Is Limited

This is not another passive webinar — it’s a hands-on executive workshop where you will prototype and test AI-powered models for your own firm.


638%

Increase in qualified leads for Aetna-HealthSpire

1,600%

Sales-ready leads captured monthly for The New York Times

752.89%

Increase in clickthrough for Verizon

See the clear, powerful results

Explore the scientifically validated experiments that power MeclabsAI