Speaker
Flint McGlaughlin
Cost
$1
Masterclass
Wednesday, September 10th, 2pm to 3:30pm EDT

A nominal $1 fee is designed to ensure only the most interested and committed participants join

The AI Executive Lab is a hands-on, evidence-driven environment where leaders of professional services firms can safely explore new models for creating scalable value.


In this 90-minute session, you will:
AI EXECUTIVE LAB

Transform Billable Hours Into Scalable AI-Powered Products

Growth in the AI revolution will not come from billing more hours β€” it will come from re-engineering how expertise is delivered.

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See what’s working now

Review live case studies from peer firms already reshaping client service with agentic AI.

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Measure what matters

Learn how to track P&L impact with the right metricsβ€”moving beyond β€œefficiency” hype to measurable revenue outcomes.

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Pilot a new model

Participate in a guided experiment where you prototype a high-margin delivery approach that can scale beyond billable hours.

This is not just an eventβ€”it is part of a larger research project into the future of professional services. Each participant contributes to and benefits from a shared body of discovery.

MEET THE SPEAKER

Flint McGlaughlin

Flint McGlaughlin is the founder of MECLABS, the world's first independent research institution focused on offer response optimization. His work has led to many discoveries regarding the philosophy of human choice, experimental design, and the cognitive psychology of conversion. 

He has conducted large-scale research projects with companies such as The New York Times, Google, Bank of America, Verizon, Wells Fargo, and Royal Bank of Canada

He has lectured at major universities around the world including New York University, Columbia University, Harvard University, and he has delivered keynote addresses for companies such as Cisco, Microsoft, and Google.

McGlaughlin also served as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.

What You'll Learn

How professional services firms are using AI to create scalable, productized solutions

Which metrics actually track profitability (and which to ignore)
A guided framework to prototype your own AI-enabled client service model
Evidence from the MECLABS Conversion Methodology applied to professional services
Insights published in the MeclabsAI Guild and MarketingSherpa community
Why This Session Matters

Reducing dependency on hours while increasing profitability

Re-imagining client service delivery with AI-driven workflows
Creating scalable, differentiated offerings in a crowded market
Positioning themselves to thriveβ€”not just surviveβ€”in the age of AI

For decades, growth in law, accounting, and consulting has been tied to billable hours. But AI is accelerating a shift toward productized expertise that scales.


See how this much work is possible

Get $16,000 worth of work in 90 minutes

Bonus: Shared Research & Certification

All participants gain access to published findings from the ongoing MeclabsAI Guild research project and the opportunity to earn an AI Executive Lab Certificate β€” a forward-looking credential signaling innovation in professional services.

We are limiting this class to 50 Executives so we can keep it β€œhands-on” (we had over 1700 register for a previous session).

Register Now – Space Is Limited

This is not another passive webinar β€” it’s a hands-on executive workshop where you will prototype and test AI-powered models for your own firm.


638%

Increase in qualified leads for Aetna-HealthSpire

1,600%

Sales-ready leads captured monthly for The New York Times

752.89%

Increase in clickthrough for Verizon

See the clear, powerful results

Explore the scientifically validated experiments that power MeclabsAI