How to take a conversion marketing approach to Agentic AI and RAG

...with zero tech skills

Shiny new technology might grab your customers’ attention, but without the right approach from you – the marketer, the entrepreneur – it will not drive customers’ action.

Join Flint McGlaughlin, an early pioneer of online conversation rate optimization, as he teaches you how to apply Meclabs patented and tested methodology that has been used across the internet for decades to the latest AI challenges.

In this session, you will learn:

1. The Essentials of Conversion Marketing & Agentic AI
   • The Essence of Conversion Marketing
   • The Synergy of Agentic AI and RAG
   • Marketing for the Non-Technical: A New Frontier
2. Mastering the Meclabs Value Prop Framework
   • Grasping the Framework’s Core Principles
   • Creating Impactful Customer Value Maps
   • Workshop: Craft Your Value Proposition with AI
3. From Profiles to Personas: Crafting Customer Simulations
   • Transitioning from Initial Customer Profiles
   • Designing Engaging and Reactive Simulations
   • Activity: Build Your Own Interactive Customer Experience
4. Harnessing Conversion Heuristics with AI
   • Dissecting the Mechanics of Conversion Heuristics
   • Practical Strategies for AI Integration
   • Symposium: Tackle Conversion Challenges with AI
5. Designing Your Expert AI Agent
   • The Essentials of AI Agent Development
   • Step-by-Step: Creating a Marketing Powerhouse
   • Iteration and Optimization: Enhancing Your AI Agent